The Challenge: Create a company that solves a problem through design. Design the Logo, Branding, Advertising, Collateral and High Fidelity Prototype.
The Solution: Rooted is a positive community app to be used by all veggies (vegetarians, vegans, pescatarians etc) and those interested in the diet/lifestyle to solve the lack of support they feel due to negative stigmas. Users can connect to other veggies, try delicious recipes, and learn about important nutritional information all in one application.
Rooted Starting Screen
Rooted Feed Page
Recipe Screen
Nutrition Screen
Stationery
Branding Book
Want to Learn More?
Read the book to find out more about the research, visual strategy and how you can stay Rooted!